Marketing Research - 9781770259812
Marketing Research
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R 760.00
Marketing Research
A. Berndt, D. Petzer
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11 Feb 2025
Marketing Research
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Description
A comprehensive text, aiming to demystify the topic, Marketing Research is written in a practical manner, emanating from the research process perspective. Approaching the subject from a sound academic basis, assisted with a Central Case Study steeped in industry and formulated by Neil Higgs from TNS Research Surveys, this text becomes essential reading for any student or practitioner in the field.
Product Information
ISBN13 (SKU)
9781770259812
Title
Marketing Research
Author
A. Berndt, D. Petzer
Edition
1st
Publisher
Maskew Miller Learning
Publication Date
2011
Format Type
Physical
Number of Pages
356
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