Integrated Marketing Communication in Practice (Textbook)
Integrated Marketing Communication in Practice (Textbook)
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R 690.00
Integrated Marketing Communication in Practice (Textbook)
C. Moore
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02 Jan 2025
Integrated Marketing Communication in Practice (Textbook)
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Description
Integrated Marketing Communication in Practice is a practical and comprehensive guide to the intermediate concepts and principles of integrated marketing communication. The purpose of this title is to introduce students to basic knowledge of the current terminology and concepts which this subject field has to offer.
Product Information
ISBN13 (SKU)
9781776123605
Title
Integrated Marketing Communication in Practice (Textbook)
Author
C. Moore
Publisher
EDGE Learning Media
Publication Date
2019
Format Type
Physical
Number of Pages
550
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