Getting Started with Brand Management (E-Book)
Getting Started with Brand Management (E-Book)
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Getting Started with Brand Management (E-Book)
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Getting Started with Brand Management (E-Book)
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Description
Getting Started with Brand Management is a practical and comprehensive guide to the basic concepts and principles of brand management. The purpose of this title is to introduce students to the history of brand management, the role of the brand manager, and branding in South Africa. The book also explores brand equity models, explains the process in building brand equity, and discusses the tracking of brand value.
Product Information
ISBN13 (SKU)
9781776127528
Title
Getting Started with Brand Management
Publisher
EDGE Learning Media
Format Type
E-Book - Vitalsource
