Pricing Management - 9781869285708
Pricing Management
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Pricing Management
R. Machado, A. Brink, M. Cant
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13 Feb 2025
Pricing Management
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Description
Pricing management forms part of a series of books specially written for South African undergraduate marketing students. The other titles in the series deal with distribution management, product management, marketing research and integrated marketing communications. The objective of the series is to place specific marketing topics in perspective. Pricing decisions impact on other elements of the marketing mix in numerous ways. The price of a product, for example, influence customers' perception of the product and affect how the product is promoted. Pricing management concentrates on the essentials of pricing decisions in marketing management and does so in a comprehensive, practical and extremely accessible manner.
Product Information
ISBN13 (SKU)
9781869285708
Title
Pricing Management
Author
R. Machado, A. Brink, M. Cant
Edition
2nd
Publisher
Van Schaik Publishers
Publication Date
2005
Country of Publication
South Africa
Format Type
Physical
Number of Pages
123
