International Spa Management: Principles and Practice

International Spa Management: Principles and Practice

Description

The first text to provide a thorough insight into the world of spa management an international growth phenomenon; Written by a team of industry and academic experts from a leading instution in the field of spa management education; Look at all aspects of spa management from HR and training, to marketing and finance; Responds to calls for more rigorous research in the field of spa and provides a much needed text for the study of spa. The spa industry is big business - it s estimated worth is $60 billion, and averages 18% annual growth. The number of day spas has increased by 34.4% globally, from 2003 to 2006; in the same period the number of medical spa locations more than doubled.

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