Marketing Management: a South African Perspective
Marketing Management: a South African Perspective
R
R 470.00
Marketing Management: a South African Perspective
M. C. Cant, Y. Cowpall, L. Kamffer
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Estimated Dispatch Date:
31 Dec 2024
Marketing Management: a South African Perspective
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Description
The Fifth edition of Marketing Management: A South African Perspective, the leading marketing textbook in Southern Africa, adopts a new perspective on the business environment and the way in which businesses can deal with changes in that environment.
Product Information
ISBN13 (SKU)
9781998962181
Title
Marketing Management: a South African Perspective
Author
M. C. Cant, Y. Cowpall, L. Kamffer
Edition
5th
Publisher
Juta
Publication Date
2024
Format Type
Physical
Institutions
NGI, New Bridge, Rosebank College, Vega
Course Codes
MAKT5112, MART5122, MKTG5121, MKTG5122, MKTG6221, MKTG6222, MRKT6221, MRKT6222, MRMN125
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