Marketing Management: a South African Perspective
Marketing Management: a South African Perspective
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R 470.00
Marketing Management: a South African Perspective
M. C. Cant, Y. Cowpall, L. Kamffer
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Estimated Dispatch Date:
06 Feb 2025
Marketing Management: a South African Perspective
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Description
The Fifth edition of Marketing Management: A South African Perspective, the leading marketing textbook in Southern Africa, adopts a new perspective on the business environment and the way in which businesses can deal with changes in that environment.
Product Information
ISBN13 (SKU)
9781998962181
Title
Marketing Management: a South African Perspective
Author
M. C. Cant, Y. Cowpall, L. Kamffer
Edition
5th
Publisher
Juta
Publication Date
2024
Format Type
Physical
Institutions
NGI
