Digital Advertising - 9781998963560

Digital Advertising

Description

"The book starts with the introduction to digital advertising and the fundamentals. The book then moves on digital advertising platforms and creating effective digital advertising campaigns. The proceeding chapters zones into the specifics of digital advertising by looking at the following aspects: Targeting and Personalization in Digital Advertising, Ad Formats and Creative Strategies, Measurement and Analytics in Digital Advertising as well as Ethical and Legal Considerations in Digital Advertising".

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