Digital Gaming and the Advertising Landscape
Digital Gaming and the Advertising Landscape
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Digital Gaming and the Advertising Landscape
DR. T. de la Hera
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17 Feb 2025
Digital Gaming and the Advertising Landscape
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Description
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.
Product Information
ISBN13 (SKU)
9789462987159
Title
Digital Gaming and the Advertising Landscape
Author
DR. T. de la Hera
Edition
1st
Publisher
Amsterdam University Press
Publication Date
2019
Country of Publication
Netherlands
Format Type
Physical
Number of Pages
206
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