Advertising and Integrated Brand Promotion (E-Book)
Advertising and Integrated Brand Promotion (E-Book)
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R 670.00
Advertising and Integrated Brand Promotion (E-Book)
T. O'Guinn, C. Allen, A. C. Scheinbaum, R. Semenik
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Advertising and Integrated Brand Promotion (E-Book)
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Description
Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice.Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization.
Product Information
ISBN13 (SKU)
9798214337159
Title
Advertising and Integrated Brand Promotion
Author
T. O'Guinn, C. Allen, A. C. Scheinbaum, R. Semenik
Edition
8th
Publisher
Cengage
Format Type
E-Book - Vitalsource
