Public Relations - Principles and Practice (E-Book)
Public Relations - Principles and Practice (E-Book)
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R 1050.00
Public Relations - Principles and Practice (E-Book)
M. D. Pria, N. Ferreira, S. Omarjee, D. Vertenten, W. Anderson, D. Liountris, D. Porthen
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Public Relations - Principles and Practice (E-Book)
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Description
Managing the reputation of an organisation can be challenging, but with Public Relations: Principles and Practice, this task is made easier than ever before. In this book, you will learn how the PR function works together with other departments in order to create a seamless integrated marketing communications (IMC) mix. In exploring these connections, you will find practical communication strategies that utilise the latest digital technologies. You will also gain insights into media relations management, PR project management and effective programme evaluation techniques. Public Relations: Principles and Practice is the ideal guide for students and PR practitioners alike.
Product Information
ISBN13 (SKU)
9781432701031
Title
Public Relations - Principles and Practice
Author
M. D. Pria, N. Ferreira, S. Omarjee, D. Vertenten, W. Anderson, D. Liountris, D. Porthen
Publisher
EDGE Learning Media
Format Type
E-Book - Vitalsource
