Strategic Communication: South African Perspectives (E-Book)
Strategic Communication: South African Perspectives (E-Book)
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R 580.00
Strategic Communication: South African Perspectives (E-Book)
R. Benecke, T. Phumo, S. Verwey
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Strategic Communication: South African Perspectives (E-Book)
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Description
Strategic Communication: South African Perspectives is an exciting new title that straddles the disciplines of business communication, stakeholder communication, public relations and integrated marketing communications. Increasing technological complexity and globalisation have resulted in fundamental societal and business changes requiring scholars and practitioners to challenge existing theoretical assumptions and examine the implications of paradigm shifts in various fields, including public relations and communication.
Product Information
ISBN13 (SKU)
9780190736859
Title
Strategic Communication: South African Perspectives
Author
R. Benecke, T. Phumo, S. Verwey
Edition
1st
Publisher
Oxford University press
Format Type
E-Book - Vitalsource
