Advertising and Integrated Brand Promotion
Advertising and Integrated Brand Promotion
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R 1290.00
Advertising and Integrated Brand Promotion
A. Close Scheinbaum, T. O'Guinn, R. J. Semenik
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28 Dec 2024
Advertising and Integrated Brand Promotion
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Description
Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O�Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike.
Product Information
ISBN13 (SKU)
9780357721407
Title
Advertising and Integrated Brand Promotion
Author
A. Close Scheinbaum, T. O'Guinn, R. J. Semenik
Edition
9th
Publisher
Cengage
Publication Date
2022
Format Type
Physical
Number of Pages
448
Institutions
University of Pretoria, Vega
Course Codes
IBCM7119
