Marketing Research (E-Book)
Marketing Research (E-Book)
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Marketing Research (E-Book)
M Cant, C. Gerber-Nel, D. Nel, T. Kotzé
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Marketing Research (E-Book)
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Description
1. Introduction to MARKETING research 2. The marketing research process 3. Conducting secondary research 4. Methods for conducting primary research 5. Measurement concepts and questionnaire design 6. Sampling and fieldwork 7. Data preparation and data analysis 8. Reporting research results
Product Information
ISBN13 (SKU)
9780627031434
Title
Marketing Research
Author
M Cant, C. Gerber-Nel, D. Nel, T. Kotzé
Edition
2nd
Publisher
Van Schaik Publishers
Format Type
E-Book - Vitalsource
Number of Pages
249
