Marketing Research - 9781869285692
Marketing Research
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R 490.00
Marketing Research
C. Gerber-Nel, T. Kotze
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03 Jan 2025
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Description
Marketing research is one of a series of books specially written for South African undergraduate marketing students. The other titles in the series deal with distribution management, product management, pricing and integrated marketing communications. The objective of the series is to place specific marketing topics in perspective. This title focuses on the essentials of marketing research, and does so in a comprehensive, practical and extremely accessible manner. Most readers of the text will be users of marketing research information. For this reason, the title introduces students to the basic aspects of marketing research.
Product Information
ISBN13 (SKU)
9781869285692
Title
Marketing Research
Author
C. Gerber-Nel, T. Kotze
Edition
2nd
Publisher
Van Schaik Publishers
Publication Date
2005
Format Type
Physical
