Integrated Marketing Communication
Integrated Marketing Communication
R
R 650.00
Integrated Marketing Communication
N. Van Heerden, D. Mulder, C. M. Sephapo
In Stock (Online, In Store)
Estimated Dispatch Date:
22 Nov 2024
Integrated Marketing Communication
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Description
A solid interpretation of all the major marketing communication mix elements that focuses on the basic premises that are needed to employ these techniques in a cohesive manner. Presents a planning framework to facilitate a seamless integration of all these elements in order to convey a consistent corporate image and brand offering. Aimed at undergraduate marketing students, but will also be of benefit to postgraduate students and practitioners as a reference work.
Product Information
ISBN13 (SKU)
9780627033322
Title
Integrated Marketing Communication
Author
N. Van Heerden, D. Mulder, C. M. Sephapo
Edition
4th
Publisher
Van Schaik Publishers
Publication Date
2019
Country of Publication
South Africa
Format Type
Physical
Number of Pages
382
Institutions
University of Pretoria, North-West University, Rosebank College
Course Codes
MACM5112
