Integrated Marketing Communication (E-Book)
Integrated Marketing Communication (E-Book)
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Integrated Marketing Communication (E-Book)
N. van Heerden
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Integrated Marketing Communication (E-Book)
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Description
A solid interpretation of all the major marketing communication mix elements that focuses on the basic premises that are needed to employ these techniques in a cohesive manner. Presents a planning framework to facilitate a seamless integration of all these elements in order to convey a consistent corporate image and brand offering. Aimed at undergraduate marketing students, but will also be of benefit to postgraduate students and practitioners as a reference work. Contents include the following: • Planning • Advertising • Media management • Personal selling • Sales promotion • Public relations and publicity • Sponsorship • Direct marketing • Digital communication
Product Information
ISBN13 (SKU)
9780627033339
Title
Integrated Marketing Communication
Author
N. van Heerden
Edition
4th
Publisher
Van Schaik Publishers
Publication Date
2019
Country of Publication
South Africa
Format Type
E-Book - Vitalsource
