Advertising and Promotion An Integrated Marketing Communications Pe...
Advertising and Promotion An Integrated Marketing Communications Perspective
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R 1210.00
Advertising and Promotion An Integrated Marketing Communications Perspective
M. Belch, G. Belch
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24 Mar 2025
Advertising and Promotion An Integrated Marketing Communications Perspective
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Description
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer.
Product Information
ISBN13 (SKU)
9781266090608
Title
Advertising and Promotion An Integrated Marketing Communications Perspective
Author
M. Belch, G. Belch
Publisher
McGraw-Hill
Publication Date
2023
Format Type
Physical
Number of Pages
864
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