Entrepreneurship - 9781408007457

Entrepreneurship

Description

Introducing a major new resource for modern entrepreneurship courses, Entrepreneurship unpacks the theory and practice of enterprise for students, revealing its capabilities and limitations, the processes and the skills, to provide the complete introduction for today's courses. The text employs a flexible 3-part structure - starting with entrepreneurship as a process, the entrepreneur as a person, and finally how entrepreneurs create value - to acknowledge that entrepreneurship unfolds in a wide range of diverse contexts.

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