Advertising Promotion and Other Aspects (E-Book)
Advertising Promotion and Other Aspects (E-Book)
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R 690.00
Advertising Promotion and Other Aspects (E-Book)
T. A. Shimp, J. C. Andrews
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Advertising Promotion and Other Aspects (E-Book)
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Description
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this edition.
Product Information
ISBN13 (SKU)
9781473752016
Title
Advertising Promotion and Other Aspects
Author
T. A. Shimp, J. C. Andrews
Edition
1st
Publisher
Cengage
Publication Date
2021
Country of Publication
United Kingdom
Format Type
E-Book - Vitalsource
