Marketing Management: A South African Perspective
Marketing Management: A South African Perspective
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Marketing Management: A South African Perspective
M. C. Cant, C. H. van Heerden, K. Makhitha
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Marketing Management: A South African Perspective
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Description
With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers.
Product Information
ISBN13 (SKU)
9781485130987
Title
Marketing Management: A South African Perspective
Author
M. C. Cant, C. H. van Heerden, K. Makhitha
Edition
4th
Publisher
Juta
Publication Date
2021
Country of Publication
South Africa
Format Type
Physical
Number of Pages
816
Institutions
UNISA, HSM, IIE MSA, Varsity College
Course Codes
HOSP6211, HOSP6212, MAKT5112, MRKA020, MRKB020
