Consumer Behaviour: Global and Southern African Perspectives

Consumer Behaviour: Global and Southern African Perspectives
Consumer Behaviour: Global and Southern African Perspectives
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Consumer Behaviour: Global and Southern African Perspectives
L. Schiffman, L. Kanuk, S. Brewer
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Consumer Behaviour: Global and Southern African Perspectives

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Description

This is the first South African adaptation of the tenth edition of Schiffman and Kanuk's seminal Consumer Behavior.

Product Information
ISBN13 (SKU)
9781485713821
Title
Consumer Behaviour: Global and Southern African Perspectives
Author
L. Schiffman, L. Kanuk, S. Brewer
Edition
2nd
Publisher
Pearson UK
Format Type
Physical
Institutions
North-West University
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