Applied Strategic Marketing (E-Book)
Applied Strategic Marketing (E-Book)
R
R 620.00
Applied Strategic Marketing (E-Book)
S. Boshoff, J. Chigada, H. B. Klopper, D. Maduku, M. Mpinganjira, T. Ndoro, R. Rugimbana, J. Strydom, A. Berndt
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Applied Strategic Marketing (E-Book)
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Description
Applied Strategic Marketing 5thedition discusses the strategic role of marketing management in organisations. The focus is on how managers choose and manage the markets they serve, how they handle competition and what strategies they devise to build brand value and customer relationships in the dynamic marketing environment of present-day South Africa. This book guides the reader through the different phases of the strategic planning process and provides a framework for designing and implementing a marketing plan.
Product Information
ISBN13 (SKU)
9781485715429
Title
Applied Strategic Marketing
Author
S. Boshoff, J. Chigada, H. B. Klopper, D. Maduku, M. Mpinganjira, T. Ndoro, R. Rugimbana, J. Strydom, A. Berndt
Edition
5th
Publisher
Maskew Miller Learning
Publication Date
2021
Country of Publication
South Africa
Format Type
E-Book - Vitalsource
Institutions
University of Pretoria
