Brand management: Co-creating Meaningful Brands (E-Book)
Brand management: Co-creating Meaningful Brands (E-Book)
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R 670.00
Brand management: Co-creating Meaningful Brands (E-Book)
M. Beverland, P. Cankurtaran
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Brand management: Co-creating Meaningful Brands (E-Book)
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Description
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today.
Product Information
ISBN13 (SKU)
9781529678956
Title
Brand management: Co-creating Meaningful Brands
Author
M. Beverland, P. Cankurtaran
Edition
1st
Publisher
SAGE UK
Publication Date
2024
Format Type
E-Book - Vitalsource
Number of Pages
440
