Digital Marketing: Strategic Planning and Integration
Digital Marketing: Strategic Planning and Integration
R
R 910.00
Digital Marketing: Strategic Planning and Integration
A. Hanlon
Low stock (Order Online)
Stock on the Way
Estimated Dispatch Date:
16 Jan 2025
Digital Marketing: Strategic Planning and Integration
Share:
Description
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.
Product Information
ISBN13 (SKU)
9781529742800
Title
Digital Marketing: Strategic Planning and Integration
Author
A. Hanlon
Edition
2nd
Publisher
SAGE UK
Publication Date
2022
Format Type
Physical
