Digital Marketing: Strategic Planning and Integration (E-Book)
Digital Marketing: Strategic Planning and Integration (E-Book)
R
R 650.00
Digital Marketing: Strategic Planning and Integration (E-Book)
A. Hanlon
Available
Estimated Dispatch Date:
Access Code mailed within 1 hour of payment confirmation
Digital Marketing: Strategic Planning and Integration (E-Book)
Share:
Description
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.
Product Information
ISBN13 (SKU)
9781529786422
Title
Digital Marketing: Strategic Planning and Integration
Author
A. Hanlon
Edition
2nd
Publisher
SAGE UK
Publication Date
2022
Country of Publication
United Kingdom
Format Type
E-Book - Vitalsource
Number of Pages
480
