Marketing Strategy and Management
Marketing Strategy and Management
R
R 880.00
Marketing Strategy and Management
D. M. Phillips
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Estimated Dispatch Date:
06 Feb 2025
Marketing Strategy and Management
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Description
Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.
Product Information
ISBN13 (SKU)
9781529778557
Title
Marketing Strategy and Management
Author
D. M. Phillips
Edition
1st
Publisher
SAGE UK
Publication Date
2023
Format Type
Physical
