Marketing Strategy and Management (E-Book)
Marketing Strategy and Management (E-Book)
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Marketing Strategy and Management (E-Book)
D. M. Phillips
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Marketing Strategy and Management (E-Book)
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Description
Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.
Product Information
ISBN13 (SKU)
9781529785609
Title
Marketing Strategy and Management
Author
D. M. Phillips
Edition
1st
Publisher
SAGE UK
Publication Date
2023
Format Type
E-Book - Vitalsource
