Marketing: an Introduction (E-Book)
Marketing: an Introduction (E-Book)
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Marketing: an Introduction (E-Book)
M. Cant
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Marketing: an Introduction (E-Book)
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Description
A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. Marketing: An Introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions.
Product Information
ISBN13 (SKU)
9781998963911
Title
Marketing: an Introduction
Author
M. Cant
Edition
4th
Publisher
Juta
Format Type
E-Book - Vitalsource
