Architecting Experience: A Conversion Science Handbook
Architecting Experience: A Conversion Science Handbook
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Architecting Experience: A Conversion Science Handbook
S. R. Wheeler
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02 Jan 2025
Architecting Experience: A Conversion Science Handbook
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Description
This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.
Product Information
ISBN13 (SKU)
9789811220104
Title
Architecting Experience: A Conversion Science Handbook
Author
S. R. Wheeler
Edition
2nd
Publisher
Gardners
Publication Date
2020
Country of Publication
Singapore
Format Type
Physical
Number of Pages
292
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