E-Marketing in the South African Context (E-Book)
E-Marketing in the South African Context (E-Book)
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E-Marketing in the South African Context (E-Book)
C. Bothma, M. Gopaul
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E-Marketing in the South African Context (E-Book)
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Description
The virtual world has many benefits, but not everyone is familiar enough with digital channels to use them to m It is written in an easy-to-read and practical fashion that will help readers grasp the relevant technologies and concepts presented in the book. And it provides a strategic perspective as well as metrics to help achieve the goal of successful e-marketing.
Product Information
ISBN13 (SKU)
9781485114789
Title
E-Marketing in the South African Context
Author
C. Bothma, M. Gopaul
Edition
1st
Publisher
Juta
Format Type
E-Book - Vitalsource
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