Marketing Management

Marketing Management
Marketing Management
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Marketing Management
P. Kotler, M. Brady, M. Goodman, T. Hansen
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Marketing Management

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Description

The classicMarketing Managementis an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds.

Product Information
ISBN13 (SKU)
9781292248448
Title
Marketing Management
Author
P. Kotler, M. Brady, M. Goodman, T. Hansen
Edition
4th
Publisher
Pearson UK
Publication Date
2019
Format Type
Physical
Number of Pages
840
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E-Book
R 750.00
Marketing Management (E-Book)
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